For as long as I can remember, throughout my life and career, in corporate jobs and running my own business, I have been many things.

A dreamer, an artist, a writer, a seeker. Someone who took unconventional paths, who achieved, who succeeded (and failed), but also someone who struggled. Because despite all the roles I've played, there was one thing I never truly did: own who I am, unapologetically.

I battled self-doubt and fear of judgment, measuring my worth by external validation, an irony, considering I was helping brands find their voice while still searching for my own. And so, art became my lifeline, a way to express emotions I couldn’t put into words. It became my art of self-expression. But the art of self-love? That was the hardest to master.

This journey led me to write 'Unapologetically You: 7 Life-Changing Ways to Love Yourself' a book I first wrote for myself and now share with the world.

That’s how Allie Who was born.
"Allie" because people often struggled to pronounce my name, so they called me Allie. The “Who” represents the endless journey of discovering and owning your true self. It’s about letting go of the fear of judgment and celebrating the person you were always meant to be, boldly, authentically, and unapologetically.